“The air gets basically sucked out of your body, because here you are all over again,” he says. “The spoon is a symbol of darkness. It brings back some negative emotions for me.”
– Domenic Esposito
As Project Leader, I worked directly with the owner and under his creative direction. With him, I created the logo, website, and collateral. He wanted to protest Purdue and other companies for being responsible for overdoses. We made a simplified version of the artist’s piece in our show, Opioid: Express Yourself. We created a hashtag for a following on Twitter and Facebook to connect those who have suffered or known someone who overdoses and create an outlet for protesting.